The effect makes both the main protagonists look animated/painted. The female (Amber) is made this way as she is being controlled like a character in a game. Whereas the male character (Blake) is made this way as it turns out his past is what has formed and making him act the way he does.
The title is written in capitals and in red colour to connote danger which is caused within the short film and the capital letters represent the seriousness of the topic.
The poster also has a tagline included, which means a bit about the film is given away not just the image itself giving clues on the film.
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